MessageGears Syncs Ad Impact with Enterprise Data

Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data.

MessageGears combines customer, product and engagement data into a single view to offer clients direct, no-code access without the need for moving, copying or syncing that data. Users can access pre-built reports or build their own custom views in order to explore and experiment across channels and tactics.

The company describes its platform as 'truly warehouse-native', and has linked the revenue and conversion metrics in its new solution to existing company data, thereby avoiding a disconnect which often causes 'marketing, BI, and finance teams [to] end up arguing over whose numbers are right,' according to VO of Product Eugene Yukin (pictured). He adds: 'This release delivers attribution reporting directly on top of the warehouse, so revenue metrics hold up when analytics and finance teams look at them - not just when marketing does.'

As a result, the firm says company leadership gets a consistent picture of how specific campaigns and channels are driving business outcomes. A new conversions dashboard provides a unified view of how messaging drives action and revenue over time, filterable by channel, account and timeframe, with visibility into purchases, revenue and average order value at the campaign level.

The firm is on the web at www.messagegears.com .