Pureprofile Promotes for New Combined Product/Tech Role

In Sydney, Pureprofile has announced the promotion of Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO).

Fitzpatrick has served as Chief Product Officer since 2024, and will add responsibility for driving the company's technology strategy. This follows the recent acquisition of Australian qual specialist CRNRSTONE Research from Bastion Group, and the launch of a number of AI tools and data technology solutions last year.

Prior to joining Pureprofile she held senior roles at Facebook - where she was Head of Asia Pacific Partner Management; Fairfax Digital, where her eight years included serving as Technology Director and Development Manager for the media division; and at Rabobank.

CEO Martin Filz says the new role will play 'a critical part in accelerating growth, enhancing user experience and strengthening Pureprofile's global competitive position.' He adds: 'Niamh has been with us since 2020 and we're delighted to have someone of her calibre and experience leading our next era in data and insights innovation.'

Fitzpartick herself says innovation must be combined with 'the highest standards of data quality and insights' - for example 'using AI to deliver solutions more efficiently while still ensuring data integrity and meaningful insights.' She adds: 'That's an area where Pureprofile can make a strong contribution, backed by a very talented product and engineering team.'

The firm is online at www.pureprofile.com .