Australian Expansion and Senior Hires for Palladium

Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director.

The firm is aiming to accelerate growth across APAC, and is expanding its international footprint to Australia, where Bellerby will be its first senior hire. He brings nearly twenty years of experience in MR, beginning at Millward Brown in the UK. He relocated to Australia in 2011 and later joined Fiftyfive5, where he spent more than a decade building and leading the brand and communications tracking capability for major brands across Australia and New Zealand. In his new role he will focus on elevating Palladium's tracking capability, while leading its expansion in Australia, and strengthening local client relationships.

Thomas-Goodey brings more than two decades of experience of qual and quant research in the UK, Australia and New Zealand, both agency and client side and in sectors including government, FMCG, telco, banking and services. In his new role, based in New Zealand, he will help drive the expansion of Palladium's qual capability and in the government sector.

Founding Partner Richard Hall says the company has an increased focus on delivering high-impact, locally led insights. He comments: 'Palladium is focused on accelerating its growth across APAC, building a stronger presence in key markets and investing in the senior leadership needed to scale with purpose. This next phase in the agency's evolution is about establishing a more meaningful footprint on the ground in new markets and driving sustained international expansion.'

The firm is online at www.palladiuminsight.com .

Back Row left to right: Ian Bellerby, Helena Turner. Front Row: Steph Karayannis, Rich Hall, Josh Thomas-Goodey