Funds for Retail Personalization Platform Replenit

Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw.

Replenit also plans to establish a US presence with a local team, before the end of this year. Its founders bring experience of building B2B SaaS and martech companies and scaling them internationally. The firm's AI decision engine integrates with clients' existing software including Databricks, Salesforce, Braze, Bloomreach and Klaviyo, and allows retail sites to tap into their customer data in real time to provide individually personalized experiences. The system was developed with input from PhD-level AI researchers, and works by inferring intent and context from behavioural signals, to determine what each customer needs.

The round was co-led by Movens Capital and Vastpoint, with participation from Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, and angel investor Mati Staniszewski, CEO and co-founder of ElevenLabs.

Replenit co-founder and CEO Ilyas Kurklu (pictured) states: 'Retailers can no longer rely on prediction alone. They need to understand intent, reason in context, and decide what to do next for each individual customer. Most AI tools today focus on efficiency or content generation, but the real challenge is decision-making. Replenit improves the quality of every commercial decision, helping retailers move from static rules to real-time, AI-driven actions that directly drive revenue. Our vision is to define a new standard for retail intelligence.'

Lukasz Lewandowski, Investment Director at Movens Capital, adds: 'Retailers are sitting on tons of customer data, but very few can turn it into real-time decisions that drive revenue. Replenit is building the AI layer that closes that gap, helping brands act at the exact moment a customer is ready to buy again.'

Web site: www.replen.it .