On Device Hires to Boost US Sales and Support

Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1.

On Device helps advertisers, agencies and ad tech companies track and understand campaign performance, assisted by proprietary technology. Rucker (pictured) is based in New York and brings more than fifteen years of experience in MR and media sales, joining after eight years in a business development role at Kantar. He has also worked in senior digital media sales roles at ad tech companies and major publishers, including The New York Times and Hearst.

The appointment enhances On Device's support for existing US clients, and provides a direct link for new US prospects looking for solutions to increase the effectiveness of their ad campaigns. Sarah Robson, Global Head of Ad Effectiveness at On Device, comments: 'We're delighted to welcome Josh to the team at such a pivotal time for our international expansion. His appointment ensures we are well-positioned to support our growing client base and provide the high-quality, data-driven measurement required to optimise modern advertising campaigns.'

The firm's home page is at www.on-device.com .