US Launch and $10m Funding for Rapid MR Firm Ideally

AI-powered market research platform Ideally has announced $10 million in Series A funding, together with the US launch of a new early-stage creative insights product, Ideally Canvas. Funds will be used to support US expansion and further develop solutions.

Ideally's platform gathers responses from real consumers overnight across more than 30 countries, slotting the data into a dashboard, with AI used to identify patterns, segment audiences and generate follow-up questions. Data from surveys conducted on the platform feed into a growing repository of knowledge, allowing continuous improvement.

The company has recently launched a US office, led by its co-founder and Chief Revenue Officer Joshua Nu'u-Steele (pictured). Ideally Canvas, now available to the US market for the first time, promises to bring consumer insight into the earliest stage of the creative process, 'replacing months-long research with real feedback in under 24 hours.'

The Series A was led by Shearwater Capital, with participation from Altered Capital, Icehouse Ventures and Ecliptic VC, and values Ideally at more than $59 million.

CEO James Donald states: 'The best creative work has always come from genuinely understanding real people, but that understanding has been locked behind months of waiting and six-figure budgets. That world is over. The brands winning right now are the ones closest to their customers, and we built Ideally to give every team that closeness at the speed and scale that modern markets actually demand. Every test compounds on the last, every insight gets smarter - and every brand that joins the platform gets a genuine competitive advantage.'

Web site: www.goideally.com .