SurveyMonkey Debuts Prebuilt Continuous Feedback Tools

A new SurveyMonkey release aims to help organizations run continuous, connected feedback initiatives rather than one-off, disconnected surveys. Users can choose from more than a dozen pre-built programs, covering CX, EX, MR and other activities, or build custom programs of their own.

Survey Monkey's new 'programs' draw upon the company's decades of experience and more than one billion questions answered, and allow teams to get started instantly with curated, ready-to-use collections of surveys; make use of recommended survey timing and built-in workflows that guide when and how feedback is collected; and connect surveys to track trends over time.

Expert-built programs available initially include improving HR and people experience; elevating customer experience and loyalty, including NPS and community feedback; strengthening marketing and brand insights; and gathering technology and event feedback. Student experience and school community feedback is also featured.

VP Product Management Kelly O'Connell (pictured) comments: 'Running a great listening program isn't just about asking the right questions. It's about staying in tune with how the answers change. Programs give every team, especially those without dedicated research operations, a proven path to continuous understanding.'

Web site: www.surveymonkey.com .