Funds for Consumer Behaviour Analyst Youtility

Data science firm Youtility has raised further seed funding, bring its total to date to $4.2 million, and will use it to expand operations and further develop its software analysing real-time behavioural signals from customer interactions.

Led by CEO Tyler Randolph Boyd (pictured), the company has locations in Richmond, VA and London, and works with global financial and consumer services companies, as well as data aggregators. The current company was formed when UK-based Youtility was acquired by US tech platform Squeeze in 2023.

Participants in the round included Silver Falcon Capital, Fyllo and National Media.

The firm is online at www.youtility.co.uk .