US Launch for New NIQ Precision Marketing Offer

Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere.

The firm says shopper behavior is becoming fragmented and varies significantly by location, leading to inefficiencies for organisations whose marketing is broad and untargeted. Precision Solutions combines NIQ's retail measurement data, consumer panel data, and advanced analytics into a single platform to help identify where growth is happening; target the right opportunities - in terms of high-potential stores, geographies and shopper segments; test strategies in-market; measure results; and optimize assortment, promotions, and media. The new offering combines the features of NIQ's existing Spectra, Precision Areas, and Test & Learn tools into one.

'For brands, growth today is no longer about doing more everywhere', suggests MD Kim Cox (pictured). 'It is about taking the right actions in the right places. Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local precision, performance follows.'

Web site: www.niq.com .