Ipsos Promotes Lisa Gudding to C-Suite Role

Ipsos has promoted Lisa Gudding to Chief Growth Officer, U.S. A Board member of the Insights Association, she is promoted from President, Strategic Growth.

Gudding (pictured) spent nearly two decades at GfK, latterly as an EVP, and took the same title to Ipsos when she joined it in 2019. She was promoted to the President role in September 2024. Prior to GfK she spent a decade at Minnesota-based Custom Research, Inc.

She works in numerous other high-profile industry roles: in addition to the last fifteen months on the IA Board, she has spent the last nine years as a Foundation Board Member of the AMA (American Marketing Association), where she has served in various capacities since 2006, and is an Advisory Council member of the Insights Career Network.

The group's home page is at www.ipsos.com .