Voxpopme Unveils AI Agent Compass

Voxpopme has launched Compass, an AI research agent for enterprise insights, marketing and product teams. The agent provides a conversational interface and combines analysis of existing data with the ability to automatically launch new research to fill gaps.

Voxpopme offers an all-in-one qualitative insights platform, focused around video surveys and with tools for the rapid analysis and sharing of insights. Last year the company launched AI Moderator, a tool allowing researchers to conduct hundreds of asynchronous video interviews without the need to schedule or host live sessions.

The latest launch, Compass, aims to dig out existing knowledge held by enterprises in siloes across multiple teams, 'locked in old decks... and hidden in project folders no one knows exist.' Compass promises to make the full body of consumer evidence that exists within the client firm searchable in plain language, generating reports on the fly and designing studies when it finds existing data to be inadequate. The solution is already being used by clients in CPG, food and beverage, consumer tech and retail.

For the launch, provided new customers sign up by June 30th, Voxpopme is offering a 'Compass Accelerator Program,' which imports up to 1,000 video minutes of existing research, launches 8 new projects using Voxpopme's Insight Playbooks, and configures Compass with the customer's research context from the start. Existing Voxpopme customers can switch on Compass and use it with existing data.

'Most teams already have the answer,' asserts founder and CEO Andy Barraclough. 'The challenge is having it in the room when the decision is being made. Compass is the research partner that does what good leaders want to do: find the evidence, provide vetted recommendations, build the deliverable, and design the next study when gaps arise. With Compass, you get strategic consulting from every conversation.'

The firm's home page is at www.voxpopme.com .