Former Nesta Leader Joins Ipsos UK Public Affairs

Giulia Tagliaferri has joined the Public Affairs of Ipsos in the UK, as Head of Behavioural Science. She joins from innovation charity Nesta, where she spent more than seven years in the Behavioural Insights Team, latterly as Head of Quant and then Head of Evaluation.

Ipsos' Behaviour and Social Change Hub works with policymakers across the public sector to bring actionable behavioural science to decision-making on key issues in society. Under Tagliaferri's leadership, the division aims to enhance and broaden the reach of its existing Behavioural Science capabilities.

NESTA, the National Endowment for Science, Technology and the Arts, was set up by the UK government in 1998 and became an independent charity in 2012, changing its name to Nesta. It currently focuses on three missions: sustainability, health inequalities and the education attainment gap. During her tenure, Tagliaferri helped Civil Service clients in the design and evaluation of behavioural interventions, and she also sits on the Evaluation Task Force Advisory Panel, a body advising government on the rigorous evaluation of policies.

Prior to joining Nesta as an Associate Research Advisor in 2019, she spent five years as a PhD Researcher in Economics at Queen Mary University in London, and a Teaching Assistant on subjects including Behavioural Economics, Maths and Statistics.

Trinh Tu, Managing Director of Ipsos Public Affairs in the UK says off the appointment: 'Giulia's expertise in using data to diagnose behavioural barriers, intervention design and impact evaluation will help ensure our clients can effectively tackle tricky policy issues which are rooted in human behaviour.'

Home page: www.ipsos.com .