Lerma Debuts Team-Based Sponsorship Analytics Tool

Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon.

The new solution analyses three main attributes: Media Efficiency, defined as estimated visibility value relative to investment; Fan Affinity - the strength and passion of a team's fanbase; and Team Trajectory - 'where a team and market are headed next.' Clients are promised a more scientific way to assess investment, compare teams and identify undervalued opportunities.

According to the company: 'The reality is that not every high-profile team delivers the same business value. Some teams overperform relative to cost. Others are undervalued despite strong momentum, fan passion, or market potential. Yet until now, there hasn't been a standardized way to benchmark sponsorship value across teams and leagues.'

The agency is online at www.lermaagency.com . Founder and CEO Pedro Lerma is pictured.