Noibu Upgrades Shopify Plus Analytics Platform

In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data.

Noibu is an ecommerce analytics and monitoring platform that helps brands view and understand what's happening on their site, using commercial, behavioural and technical signals. Users are in product, UX, marketing and merchandising teams. The firm says retailers on the eCommerce platform are navigating an increasingly complex system, and existing analytics tools are unable to cope with advances such as theme updates, an expanding app marketplace and more sophisticated checkout extensions. As a results, 'merchants increasingly describe themselves as data-rich but insight-poor, with five dashboards open and no clear answer to why conversion moved.'

The company is extending its solutions to serve merchants of every type with the same purpose-built platform, ready to use from day one. The last means that core ecommerce events such as order value, UTM, product data and checkout, come pre-configured from the Shopify API, eliminating delays from SDK configuration and manual tagging.

While the broader availability is immediate, the new AI additions - Explorations and MCP (Model Context Protocol) - are rolling out to users in stages. The features will allow ecommerce teams to run AI-driven workflows on their Noibu data directly from AI tools like Claude and Cursor. Non-technical users can interrogate the data through a plain English verbal interface.

Company President and co-founder Kailin Noivo (pictured) comments, 'Shopify Plus merchants have more dashboards than answers. They can see conversion dropped yesterday but they can't see which theme update caused it, which app is slowing down the cart, or what broke inside checkout. We built Noibu to bring all of that into a single pane of glass, and we've made sure it works on Shopify Plus from the moment a merchant installs.'

The company is online at www.noibu.com .