RONIN Promotes for APAC Sales Lead Role

B2B research fieldwork company RONIN International has promoted Tavis Urquhart to Sales Director for APAC, based in Australia and starting in late July.

RONIN connects clients with hard-to-reach B2B audiences and conducts qual and quant research, including in-depth interviews and focus groups.

Urquhart (pictured) has worked at the firm for more than six years, specializing in data collection and working with senior B2B audiences, including opinion leaders, C-suite executives, investment professionals, and key decision-makers across sectors. Earlier he helped launch CATI centres in Lancaster, UK, and Hamburg, Germany, giving him a solid understanding of fieldwork delivery, interviewer operations, and international research infrastructure.

In his new role, working with Bethany Cheng and the RONIN Research Hong Kong team, he will expand the company's commercial presence in APAC, strengthen client relationships, and provide the local expertise needed for complex, multi-country studies.

MD Simon Glanville comments: 'APAC is an important region for RONIN, and Tavis's appointment gives us the right combination of commercial focus, operational understanding, and regional commitment. He knows our business, he understands the complexity of international fieldwork, and he will help us build deeper, more effective relationships with clients across the region.'

The firm is online at www.ronin.com .