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Norwegian PPM Panel Announced
TNS has announced an agreement of intent with the Norwegian National Radio's Steering Committee to launch a panel of 200 individuals using Arbitron's Portable People Meter (PPM). The Committee represents NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies.
Plans to expand the panel to up to 400 people are also under consideration for early 2006.
The PPM is a small device carried by respondents, which detects unique codes embedded in the audio portion of any transmission to which the respondent is exposed. The two companies first worked together in 2000 when TNS installed a new television audience panel in Singapore.
Mike Gorton, Head of TV and Radio at TNS says the agreement is a further major step forward for PPM. The momentum towards using PPM for measuring audiences is clearly growing. This reflects the increasingly personal and multiplatform nature of broadcast consumption in the 21st century'.
Recent successes for the technology include reaching the second round of RAJAR's tests in the UK, and its selection in September 2004 by BBM in Canada to measure French-language television audiences in Montreal and Quebec. TNS' audience measurement technology is used in 27 countries around the world, with nearly 60,000 PeopleMeters deployed in over 30,000 homes including 10,000 in China.
TNS' web site is at www.tns-global.com
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