New Investor for Mobile Analytics Firm Mobvista

Singapore-based mobile advertising and analytics specialist Mobvista has sold a major equity stake to Temasek, a global investment company based in the territory, for US$150 million. The backing will assist in Mobvista's global expansion.

Mobvista's suite of advertising and analytics tools serve app developers and marketers looking for help with user acquisition, monetization, analytics, creative automation, and cross-channel media buying. Its Mintegral now sees more than 80% of its advertising revenue driven by AI-powered intelligent bidding algorithms. In the past, the company has grown partly by acquisition: it bought gamer behaviour analyst GameAnalytics in 2016 and Chinese third-party mobile measurement and marketing tech firm Reyun for around $232m, in 2021.

Co-founder and CEO Clement Cao comments: 'Temasek joining us as a major investor marks a key milestone in Mobvista's globalization journey. This optimization of our strategic equity structure will further broaden the company's international perspective. We will continue to deepen our commitment to AI and engine infrastructure and deliver more predictable growth services for global developers.'

Web site: www.mobvista.com .