Senior North American Sales Hire for Dynata

First-party data company Dynata has appointed Dana Sergenian Hingtgen as Senior Vice President, Sales, focusing on brand clients in North America.

Dynata provides first-party data for insights, campaign activation and measurement, with panels of millions of consumers and business professionals globally, and a library of individual profile attributes collected through surveys. The firm serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers across the Americas, Europe and Asia Pacific.

Sergenian-Hingtgen (pictured) brings experience including nearly eight years at MRI Simmons, helping major brands harness consumer data to build detailed, multidimensional target audiences; and senior sales roles at Gimbal, Marie Claire and Parade Media Group. In her new role she is responsible for accelerating Dynata's brand growth strategy, strengthening client partnerships, and expanding the adoption of the firm's data across marketing, insights and audience activation use cases.

Don Simons, EVP AMER Sales comments: 'Dana's experience working at the intersection of insights, media, and technology makes her exceptionally well suited to help brands unlock the full value of Dynata's high quality data and media offerings.'

Web site: www.dynata.com .