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Hutton Takes Role with Management Advocates
Peter Hutton, founder and MD of BrandEnergy Research and former Deputy MD of MORI, has been appointed Research Director of the UK's Managing Partners' Forum (MPF), a members' association dedicated to enhancing leadership and the status of the management team in professional firms.
Hutton will continue to run BrandEnergy while advising the association and its members on the application of research to its activities.
The MPF is known among other initiatives for its 'unsung heroes' campaign. It has also just launched a new campaign to help firms get their people to speak more highly of them - MPF member firms will be able to access their own results and benchmarking data across the sector.
Commenting on the appointment, MPF chairman Nigel Knowles, of DLA Piper Rudnick Gray Cary, said: 'We are delighted to have Peter on the MPF team. He brings with him invaluable experience in the research industry and unique insights into how to make research work for law, accounting, property and other professional sectors. We are particularly looking forward to his expert contribution to our global panel surveys'.
The MPF was formed in 1995 and is online at www.mpfglobal.com. It is part of a global community organised by Practice Management International - a UK-based association management firm.
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