Marketing Architects Expands Nielsen Partnership

TV advertising services company Marketing Architects has announced an expanded collaboration with Nielsen, whose national TV measurement services it will now use.

Established in Minneapolis around thirty years ago, Marketing Architects uses proprietary technology to help clients with TV pricing, measurement and scale. The firm was an early adopter of Nielsen's local TV measurement solution, and used Nielsen's Media Data Engine to help marketers at the local TV advertising level. The latest expansion pairs MDE with Annika, Marketing Architects' proprietary media-buying platform, on a national level, and promises Marketing Architects' clients a layer of audience depth for national linear buys, as well as stronger inputs for forecasting viewership around high-profile broadcast events and informing premium inventory strategy.

Christi Uban, Senior Director of Media Investment at Marketing Architects, states: 'The TV industry has been working around a data lag for a long time. We were one of the first to utilize Nielsen's MDE on a local level and, fuelled by the success we've seen, we're now expanding it to a national level to provide clients with the insights they need to help them grow their businesses.' Ryan Williams (pictured), SVP, Sales Director at Nielsen adds: 'The rise and popularity of categories such as live sports is fuelling increased eyeballs to this sector and we're looking forward to helping Marketing Architects and its clients unlock new opportunities to reach and engage with consumers in this space.'

The firms are online at www.nielsen.com and www.marketingarchitects.com .