Funds for Agentic Social Video Analyst Plot

NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities.

Plot has developed a proprietary video intelligence system which it says 'reads the full context' of a video, including products on screen, brands in frame, audio, objects, sentiment, creator data and history, with the aim of addressing the bias of existing social listening platforms towards text. This allows it to spot and analyse untagged mentions of brands, analysing by topic and sentiment. Users include community teams trying to engage superfans, creator teams vetting an influencer or advocate for a campaign, as well as insights teams.

The funds, which bring the firm's total raised to $14 million, will allow Plot to build an agentic layer on top of the foundation already established: 'a platform that doesn't just surface what's happening in social video, but orchestrates the workflows teams need to act on it', according to a post from co-founder and CEO Megan Duong (pictured). For researchers, this will mean giving teams access to their own agentic analyst to run deep reporting across millions of videos.

The round was co-led by XYZ Venture Capital and Mischief Ventures, with participation from Seven Seven Six and Acme Capital.

The firm is online at www.plot.so .