Ad Intell Platform Locala Hires CMO

Audience intelligence and targeting company Locala has hired Grant Gudgel as Chief Marketing Officer, as it gears up to promote a new vision based on 'agentically enabled adaptive advertising.'

Locala's AI-enabled platform helps brands and agencies understand markets, activate dynamically, and adapt across digital channels. The firm has fourteen offices worldwide.

Gudgel (pictured) brings experience across ad tech, media, marketing leadership, strategic growth, and M&A. He joins from Verve where he was SVP Marketing, and before that served as SVP and Head of Teads Studio.

'Grant joins Locala at an important moment for our company and for the advertising industry,' says Christophe Collet, Locala founder and CEO. 'Advertisers need a more adaptive way to understand markets, connect media to business outcomes, and act as customer behavior changes. Grant brings the strategic clarity, market experience, and category perspective to help us tell that story and accelerate Locala's next stage of growth.'

Web site: www.asklocala.com .