Ad Industry Veteran Joins DAIVID Advisory Board

In London, former Publicis, WPP and dentsu exec Steve Simpson has joined the Board of Advisors of creative effectiveness platform DAIVID, and will help to shape its product strategy, strengthen industry partnerships and drive adoption of its solutions.

DAIVID was launched in 2021 by former Unruly exec Ian Forrester, and provides human-trained, AI-powered technology which analyses video and image content to predict creative attention, response across 39 emotions, and impact on brand metrics.

Simpson (pictured) brings more than three decades of experience from the media and marketing tech sector, including eight years as a Senior Global Executive at Publicis Groupe, and senior leadership positions at Dentsu, Starcom, Mindshare and GroupM. His time at the last of these - also eight years - included working as CEO of Business Science, the analytics and effectiveness division. He is currently an investor, advisor and fractional marketing and technology leader.

The company is expanding its product capabilities and developing API partnerships designed to embed creative data directly into marketing processes. Simpson’s appointment reflects growing industry focus on creative measurement as a critical component of modern marketing.
Ian Forrester, CEO and founder of DAIVID, says Simpson brings 'deep expertise in measurement at scale and a clear understanding of how marketing decisions are made inside major global organisations.' He adds: 'His decision to back DAIVID reflects the growing importance of creative intelligence in marketing, as the industry looks to build the same level of rigour around creative as it has long had for media. His perspective will be invaluable as DAIVID continues to develop as a category-defining platform for creative intelligence.'

The advisory group already includes Board Chairman Rob Sherlock, previously Chairman of ADK and Chief Creative Officer at FCB; Carolyn Taylor, former CEO of culture consultancy Walking the Talk; and Phil Townend, formerly Chief Growth Officer at Amplified and APAC Chief Revenue Officer at Unruly.

Web site: www.daivid.co .