Nielsen Appointments to Aid Panels Expansion

ACNielsen has announced a senior appointment and a promotion as part of its expansion of consumer panel services across Europe. Tracie Seebold becomes Director of Consumer Panel, UK while Mike Harris joins as Business Development Director, Europe for Consumer Panels.

Seebold has been with ACNielsen since 2000, having held the position of Client Service Director for Australia before taking on a regional role across Asia Pacific. Previous roles include Client Service Director within the TNS panel business, as well as client side research roles with McVities and Premier Beverages.

Harris joins from beverage researchers Canadean, and worked previously in senior management positions with TNS Consumer Panels in Europe and the US, and on the firm's UK panels.

Both the new arrivals will be based in Oxford. ACNielsen's global home page is at www.acnielsen.com