IA Hires to Boost Marketing and Membership

US professional body the Insights Association (IA) has appointed Nicole 'Nici' Tomei Zwolinski as Vice President, Marketing, and Joseph Wylie as Senior Director, Membership. The association says the moves will help it expand industry engagement, and enhance value for members.

Zwolinski (pictured right) brings more than 20 years of experience from insights, media and marketing, including leadership roles at Prodege, Big Village, GfK and TNS / Kantar, where she led global brand transformations, integrated marketing strategies, and content and event programs. In her new role as VP Marketing, she will lead IA's integrated marketing strategy, driving awareness, audience growth, member engagement and thought leadership.

Wylie (pictured left) brings nearly a decade of experience spanning community building, association leadership, and membership engagement, most recently from Reach Collective where he was Director of Global Supply, working to enhance member experience and data quality. He has served as President of the Insights Association South Central Chapter, a board member of Michigan State University's MSMRA Program, and a member of the Market Research Council's Membership Experience Committee. He will now lead IA initiatives focused on membership growth, engagement, retention and relationship development.

IA Chief Executive Anita Watkins states: 'Nici and Joe each bring exceptional industry experience, leadership, and passion for advancing the insights profession. Nici's expertise in brand building and marketing strategy will help amplify the Association's voice and impact, while Joe's deep commitment to community engagement will strengthen our ability to serve and expand our membership.'

The association is online at www.insightsassociation.org .