AI Upgrades for Circana's Liquid Survey Tool

Circana has upgraded the Liquid Survey solution within its Unify+ platform, to help clients gather, analyze and act on feedback from verified consumers.

Liquid Survey allows manufacturers, retailers and foodservice operators to design and field surveys, and to analyze them alongside behavioral and market data, providing a direct link between what consumers say and what they actually do. The quite features prebuilt templates for common use cases including brand performance, concept testing, shopper journey, leakage drivers, new product triers, lost buyers, and perceptions of foodservice offerings; and also supports more customized surveys where required.

Recent enhancements are focused on embedding advanced AI capabilities throughout the solution - including AI-assisted survey creation, allowing users to describe a business challenge in plain language and immediately receive survey questions ready to be fielded. Unify+ supplies behavioral and market context, and as Liquid Survey responses come in they can be reviewed alongside this other data.

The firm says forthcoming waves of enhancements will further streamline survey creation, proactively surface high-impact research opportunities, and help ensure consistently high-quality outputs. 'The Liquid Survey solution is designed to make consumer feedback faster, more accessible, and more actionable,' states Patty Altman (pictured), the firm's President of Global Solutions. 'By combining an intuitive experience with verified buyer access and AI-powered survey creation, we are helping our clients answer their most critical business questions with greater speed and confidence.'

Web site: www.circana.com .