AudienceProject to Report on Pinterest Campaigns

In London, independent cross-media measurement specialist AudienceProject has announced a direct integration with Pinterest, providing measurement of campaigns on the global visual search and discovery platform for advertisers and agencies.

AudienceProject's platform provides always-on measurement of advertising across markets and channels, promising advertisers accurate, deduplicated cross-media audiences in a fragmented and privacy-constrained ecosystem, along with 'a full funnel understanding of performance for campaign planning, optimisation, and evaluation.'

The Pinterest integration will initially give advertisers in the UK and Germany a measure of the reach and audience profile of their Pinterest campaigns across devices, comparable with results for other channels and reported 'seamlessly' within AudienceProject's SaaS platform. These insights can be analysed for standalone Pinterest campaigns or in combination with other channels across the open web, social media, online video, and connected TV, to help understand Pinterest's role in the overall media mix. The firm plans to roll out to additional markets in Europe 'in due course.'

Antoine Le Nôtre, Director for Ads Measurement in Europe at Pinterest, comments: 'Pinterest offers advertisers a positive and intent-driven environment with meaningful reach and measurable scale. Advertisers are increasingly looking for trusted, independent measurement to understand how platforms contribute to overall campaign performance. By integrating directly with AudienceProject, we're making it easier for advertisers and agencies to access robust reach and audience profile insights for their Pinterest campaigns, helping them plan and optimise with confidence.'

Web site: www.audienceproject.com .