Environics Hire Strengthens Account Management

In Toronto, Environics Analytics (EA) has appointed Andrew Tziatis as Vice President, Account Management, with a leadership role in the firm's new Media Activation and Data Collaboration Services team.

EA was established in 2003 and is an affiliate of Bell Canada. The company helps clients to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning, execution and measurement, trade area analysis, merchandising strategy and decisions over site location. In May '24 it announced an agreement making it the sole provider in Canada of the products and services of data collaboration platform LiveRamp.

Tziatis (pictured) has worked for more than fifteen years at WPP companies, joining MediaCom as an Associate Account Director in 2010, then Xaxis for a three-year spell beginning in 2013, latterly as VP Client Services. He has spent the past nine years at GroupM (now known as WPP Media), rising to the role of President, Data & Technology. He is already known to Environics through partnership while in these roles.

EA says his deep understanding of the agency landscape and client needs will help strengthen its ability to support organizations as they activate data, advance collaboration strategies and measure outcomes. 'We're delighted that Andrew's joining us,' says David Phillips, Chief Media & Activation Officer. 'His perspective and experience make him a strong addition to our team. He understands both the opportunities and the challenges our clients face and will help us continue to deliver measurable value.'

The company is online at www.environicsanalytics.com .