Nielsen Extends YouTube Measurement in Japan

Nielsen has today announced the expansion of its YouTube measurement in Japan, to include the deduplication of linear TV audiences.

The company previously announced that it would measure YouTube CTV ads across three screens (computer, mobile, and CTV) in eleven countries, and subsequently launched this in Japan. With the addition of the fourth screen, media buyers are promised better comparability, and a better understanding of a campaign's unique, deduplicated reach both within and across all platforms. The firm describes the extension as 'an important step towards Nielsen ONE and true cross-media measurement.'

'Japan is one of the world's most sophisticated and fast-evolving media markets,' says Matty Lin (pictured), Nielsen's APAC Regional Sales Leader, 'where advertisers are increasingly planning across linear TV, digital video and connected TV as part of a single audience strategy. The ability to compare YouTube reach across computer, mobile and CTV with linear TV gives media buyers and sellers a clearer view of how campaigns are performing across screens, and where incremental reach is being delivered.'

Web site: www.nielsen.com .