Toluna Hires New ANZ Country Head

Toluna has appointed former Kantar researcher Rowena Guerin as its new Country Head for Australia and New Zealand.

Founded in 2000, Toluna now has more than forty offices worldwide, a global panel community of around 80 million people, a team of experienced researchers and a portfolio of insight solutions. The latter include its end-to-end, real-time consumer intelligence platform Start, which was launched in 2020, and HarmonAIze, a synthetic data suite for both qual and quant research.

Guerin brings more than 25 years of experience in strategy and insights from around the world, with a focus on understanding consumer behavior across sectors including FMCG, finance, tech and health. Most recently she worked in a number of senior leadership positions at Kantar, including Group Director in Australia and Managing Director in Myanmar. In her new role she will lead Toluna's Australian business, focusing on strengthening client partnerships, driving innovation, and supporting the continued growth of the company in the market.

Gayatri Srikant, the group's Regional MD South-East Asia and ANZ, says of the hire: 'With her extensive experience in strategy and insights, deep expertise in consumer behavior, and proven track record of helping organizations unlock growth through data-driven decision-making, Rowena will play a key role in strengthening our business and delivering even greater value to our clients.'

The company is online at www.tolunacorporate.com .