Pureprofile Hires to Strengthen US Sales Team

Data and insights company Pureprofile has appointed Christina Statescu as VP Sales US. The company is headquartered in Sydney, Australia but has expanded worldwide, with the States one of its key growth markets.

Pureprofile provides online research solutions to clients including both corporate and agency side - the firm builds in-depth profiles of consumers via proprietary and partner panels, to help businesses understand, target and engage with their audiences. In May 2025 it unveiled a new self-serve data and insights offering called Datarubico.

The company has more than 100 clients in the US, and says revenue there is on target to grow around 35% between 2025 and 2026. Revenue from outside its home markets of Australia and New Zealand has been hovering around the 50% mark for the last two years, having grown rapidly.

Statescu (pictured) brings nearly two decades of experience across MR, consumer insights, data and technology, more recently from senior leadership roles at Conclave Research and ThinkNow. Earlier she worked in leadership positions with Numerator, ForeSee, Merkle and Say Media . he is based in California and will focus on growing the company's US client base, reporting to Andy Averill, Head of D&I USA.

Tim Potter, the firm's MD for UK/EU & US, comments: 'The US is a strategically important market for Pureprofile and we're already seeing strong momentum with increasing demand for high-quality data and insights solutions. Known for her client-centric approach and deep understanding of the insights ecosystem, Christina brings extensive experience helping organisations leverage data and consumer intelligence to make better business decisions... an excellent fit for Pureprofile's next phase of growth.'

Web site: www.pureprofile.com .