MSG Teams with EveryAnswer to Add Recruitment Options

US-based survey research support provider Marketing Systems Group (MSG) has announced a joint venture with digital recruitment solutions specialist EveryAnswer, adding options for respondent recruitment via social media and digital advertising.

Horsham, PA-based MSG was established in the 1980s and supports research organizations with data, technology and operational expertise. EveryAnswer is headquartered in Calgary, Canada and provides purpose-built ad tech for research recruitment.

The partners say their alliance combines the rigor of traditional sample selection with the speed and scalability of digital networks, promising clients smarter outreach, faster turnaround, and higher-quality participants 'sourced through the channels where people scroll and engage.' This includes both access to 'broader, more diverse audiences' in general, as well as specific hard-to-reach groups, supporting applications from public opinion and public health studies to consumer and market research.

MSG President Srinath Sankar (pictured) comments: 'At MSG, we are continually investing in solutions that help researchers reach the audiences that matter most. Our partnership with EveryAnswer expands the recruitment options available to our clients and reinforces our commitment to delivering innovative, high-quality research solutions.'

The partners are online at www.m-s-g.com and www.everyanswer.ca .