Dynata Unveils Self-Serve Platform Dynata+

First-party data firm Dynata has launched a new platform called Dynata+, which it says 'reimagines how users access, purchase, and activate research-grade data.' The self-service interface allows clients to 'seamlessly' assess feasibility and price for projects, and launch them in real time.

Dynata+ users can create an account and pay by credit card, or set up an enterprise account and start fielding 'in minutes'. Initially the platform will feature two core products: Dynata+ Sample, giving direct, on-demand access to global survey respondents; and Dynata+ Brand Lift - measuring cross-channel campaign impact across digital, connected and linear TV.

Dynata+ Sample gives users access to respondents in 82 countries, with rich behavioral, attitudinal and demographic attributes; and features built-in feasibility, transparent pricing, and real-time project visibility for rapid progress from idea to execution.

Dynata+ Brand Lift holds out the same speed and usability advantages for cross-channel campaign measurement, enabling the rapid launch of studies to understand the impact of media performance. The solution uses deterministic first-party data to identify ad exposure at the individual level, allowing clients to monitor performance in real time and optimize campaigns in-flight.

The firm says additional products and capabilities will be introduced throughout the second half of the year and beyond, expanding the new platform into 'a comprehensive destination for data, insights, activation and measurement.' Clients will still have access to managed services for more complex research needs, and managed project proposals will also be accessible via the Dynata+ portal.

According to CPO Deirdre Thomas (pictured): 'Innovation starts with the strength of our data. Dynata+ is a new way for clients to access that power - bringing our industry-leading first-party data, products, and capabilities into a single platform that is faster, more flexible, and easier to use. It's about putting control directly in our clients' hands while maintaining the quality, transparency, and trust we are known for.'

More information about the new platform is at www.dynata.com/platform-services/dynata-plus .