Senior Sales Hire for Germany's moweb

In Düsseldorf, panels firm moweb research has appointed Pavle Pocrnja as Senior Director Global Sales.

moweb was founded in 2004, employs around 40 people and conducts online MR via a range of methods, offering B2C and B2B panels worldwide.

Pocrnja (pictured) worked for the Austrian Gallup Institute while studying Political Science and History in Vienna, then moved to Berlin-based online panel provider Panelbiz, now part of Bilendi. He then joined GapFish as Business Development Director, helping the firm make its name as a field service provider in the German-speaking market; and in 2022 he moved to the Vienna-based Talk Online Panel institute, where he served as International Sales Director.

In his new role, he will mainly focus on international business, specifically the expansion of moweb's customer base into the markets of Eastern Europe, Asia and the Middle East.

'Pavle is not only a true sales expert,' states Managing Director Herbert Höckel (pictured), 'but, thanks to his life experience so far, also excellently positioned internationally and multiculturally. He has already been able to bring several institutes onto a clear growth path and keep them there, and that is exactly our goal with him: further organic and sustainable growth in new markets.'

The firm is on the web at www.mowebresearch.com .