Reddit Rolls Out A/B Testing Tool

Social news aggregator and community forum Reddit has rolled out its split testing tool for use by all advertisers above a minimum spend, allowing them to project the relative success of ad variants prior to launch.

Split Testing is offered as a self-serve A/B testing tool built directly into the firm's Ads Manager interface, providing a means of rapidly optimizing and launching creative. Advertisers must be running supported objectives and have a $1,000/day minimum spend. The service includes a library of pre-built templates covering the most common experiments advertisers want to run, removing the need for test design expertise.

Clients split their available audience at the user level, run two flights with just one variable changed, for between two and six weeks, and are provided with a 'clear winner' at 65% confidence, according to the company's own stats.

Web site::www.redditinc.com .