FlavorWiki Launches Innovation Intelligence Platform

In Zurich, Switzerland, digital consumer insights company FlavorWiki has launched Global Product Insights (GPI), a new product experience intelligence platform helping food, beverage, and consumer goods companies with innovation decisions.

The firm says consumer brands face accelerating innovation cycles and rapidly changing consumer expectations - they're under pressure to reformulate for cost, sugar, sodium, sustainability and local market preference, among other factors. GPI is intended to help meet these challenges, building on the company's foundation in global product testing and consumer sensory research and swapping standalone custom projects for 'a platform-driven engine for product experience intelligence,' allowing the build-up of knowledge over time.

Key capabilities include real-world product experience capture through in-home, in-store, and on-the-go consumer testing; product diagnostics to understand what consumers taste, perceive and value; proprietary benchmark and product experience data built from FlavorWiki's global research foundation; and predictive modeling and confidence ranges to support go/no-go decisions, reformulation pathways, and targeted validation.

Founder and CEO Daniel Protz (pictured) comments: 'We built GPI because the traditional research model was not designed for the speed, complexity, or global nature of today's product innovation. Brands need to know not only whether consumers like a product, but why, in what context, in which markets, and with what level of confidence before they scale.' He adds: 'GPI gives teams a way to make earlier decisions with better evidence. It allows them to see what they already know, identify what they still need to learn, and use predictive intelligence to focus testing where it will have the greatest impact.'

The company is online at www.flavorwiki.com .