New Insights & Data Head for Haymarket

Haymarket Media has appointed David Ruppel as its new Head of Data Analytics & Insights, based in the US and overseeing its data reporting, insights and advertising delivery strategy. He joins the Senior Leadership Team and reports directly to CEO Michael Graziani.

UK-based Haymarket Media Group is a privately-owned media, data and information company providing specialist content through publications including Campaign, Third Sector, What Car?, MyCME and Asian Investor. The company has 1,300 employees across offices in the UK, the US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands; and a portfolio of more than 70 brands across live, digital, print, education, data, tech services, video and audio. US division Haymarket Media, Inc. offers more than 30 brands including top medical titles and business media publications including PRWeek, MM+M (Medical Marketing and Media), Campaign, and McKnight's Long-Term Care News.

Ruppel has spent the last five years as SVP Analytics at medical media company Healio: earlier was VP Insights at Underscore Marketing and a Manager and then AD at physician community provider WebMD - each for around five years. He also spent three years as a Planner and Analyst at ad agency Mediaedge:cia. His experience includes overhauling company-wide reporting systems, building data warehouses, overseeing advertising operations and enabling programmatic business models.

The firm says Ruppel's arrival 'signals a new chapter' for its data and ad operations. In his new role he will drive the road map for the transformation of the company's proprietary data into high-value commercial information products, 'His expertise in connecting media performance to actionable insights - combined with his background in digital operations and programmatic products - makes him the ideal leader to evolve our data capabilities,' says Graziani.

Web home page: www.haymarketmedia.com .