Bastion Insights Appoints Head of Qual

Australian marcoms agency Bastion has boosted its strategic insights capability with the appointment of Carolyn Tesoriero as Group Client Director - Head of Qualitative.

Bastion describes itself as Australasia's largest independent full-service marketing and communications agency, and has more than 350 staff across four locations in Australia, two in New Zealand and two in the US.

Starting today, Tesoriero (pictured right) will lead the company's qual offering. She brings more than twenty years' experience in the sector, and joins from innovation and growth consultanc, Radiocarbon, where she was Head of Research. Before this she spent seven years as a Partner at Harvest Insights, creating and building the qualitative practice and delivering projects across brand strategy, shopper intelligence, consumer behaviour, cultural understanding and growth opportunity identification. Earlier in her career she worked at Kantar, The Lab Strategy & Planning, Galileo Kaleidoscope and Quantum Market Research.

'Carolyn is one of Australia's most respected qualitative insights leaders,' says Bastion Insights MD Joanne Norton (pictured left), 'with an exceptional ability to translate deep consumer and cultural understanding into strategies that drive meaningful commercial outcomes. Her expertise further strengthens our integrated Insights capability and expands the depth of strategic thinking we bring to clients.'

Web site: www.bastionagency.com .