New Partnerships Role for IntelliSurvey's Coldman

In Irvine, California, MR tech and managed services provider IntelliSurvey has promoted eight-year company veteran Matt Coldman for the new role of VP Global Strategic Growth & Partnerships.

IntelliSurvey combines advanced survey technology with expert managed services to help organizations design, program and deliver complex market research projects quickly and efficiently. The firm says the new role reflects its view that with AI reshaping the insights industry, there are 'growing opportunities for it to collaborate with organizations with complementary capabilities.'

Coldman (pictured) spent a decade at Millward Brown and Synovate before joining Research Now in 2008 as a Project Manager. He remained at the firm - later combined with SSI and now Dynata - until the end of 2017, rising to the role of Divisional Director, Strategy for EMEA. He joined IntelliSurvey as a Director and has held VP roles since 2021, gaining further experience in client development, commercial strategy and research operations.

The new role will focus on developing strategic partnerships and technology alliances, complementary services and commercial models, as well as on the expansion of existing relationships.

'The application of AI technology will be reshaping the insights industry in the coming weeks and months,' says company President Jonathan Ephraim. 'It's a great time to explore new ways of combining complementary services, technologies, and expertise. Creating this role, and committing Matt to it, reflects our recognition of the substantial opportunities partnerships offer, and our commitment to bringing them to fruition.'

The company is online at www.intellisurvey.com .