LiveRamp Adds Meta, Other Data to Cross-Media Intell

Data collaboration specialist LiveRamp has expanded its Cross-Media Intelligence offering to allow measurement across Meta and other channels such as CTV, programmatic, social and audio.

LiveRamp's clean rooms and other data collaboration solutions facilitate responsible data use in sectors such as retail, financial services and healthcare.

Cross-Media Intelligence is founded on the firm's neutral clean room, and allows publishers and brands to participate in measurement workflows while maintaining control over their underlying data. The solution gives marketers a more complete and comparable view of campaign performance across channels, and the addition of data from Meta campaigns and the other new channels will allow for de-duplicated attribution and incrementality measurement.

Christine Grammier (pictured), VP, Product at LiveRamp, states: 'Cross-Media Intelligence was built to give brand marketers the single, trusted view of campaign performance that they've chased for so long, and now helps marketers to make informed decisions across Meta and other media. With Meta now available as a reporting source within Cross-Media Intelligence marketers can better understand campaign performance across more of their media mix using secure, interoperable workflows.'

LiveRamp is headquartered in San Francisco, with offices worldwide, and is online at www.liveramp.com .