Bastoni Joins System1 as Global Commercial Chief

Ad effectiveness modelling platform System1 has appointed Kimberly Bastoni as Global Chief Commercial Officer (CCO).

System1's Test Your Ad (TYA) and Test Your Innovation (TYI) solutions predict the short- and long-term commercial potential of ads and ideas, while Test Your Brand (TYB) measures the impact of ads and ideas on brand health. The firm also draws on a database of more than 100,000 ads to allow clients to compare their ads against competitors, and optimize their campaigns. The company has operations in the UK, Europe, North America, Brazil, Singapore and Australia.

Bastoni (pictured) brings more than 25 years of leadership experience from advertising, innovation and brand research, enterprise sales, marketing and research tech, including leadership positions at Kantar, MetrixLab, Qualtrics and Alida (Vision Critical). Her work has included scaling commercial teams and bringing new insights products to market, and she helped to build the brand tracking platform at Qualtrics.

System1 says her appointment supports its strategy to expand enterprise adoption across its global footprint, strengthen its US market presence, and scale its platform. CEO James Gregory comments: 'Coming off a record second half, we're entering FY27 with a broader customer base and strong operating discipline, and we're focused on accelerating revenue growth from here. Kim brings a rare combination of deep research expertise, proven enterprise growth leadership and firsthand product experience. She has built commercial organizations that scale, and she is well positioned to build on the momentum we've established.'

Web site: www.system1group.com .