Reynoso Leaves Truth for Humankind

In London, Humankind Research has appointed former Truth Consulting researcher Victor Reynoso to its quant team.

Humankind delivers qual, quant and mixed-method research for both the commercial and not-for-profit sectors.

Reynoso (pictured) brings more than thirteen years' experience from both agency and client side insight teams in tech, gaming, entertainment, FMCG and other sectors. His expertise includes strategic research, segmentation, conjoint, pricing studies, brand and communications work, and advanced analytics. He spent five years at Truth, latterly as a Research Director, and led complex strategic research programmes, with a particular focus on advanced quantitative methods and mixed-methods storytelling. He also championed the use of AI across the research lifecycle.

Prior to Truth he spent two and a half years as Customer Insights Manager at gambling group William Hill, and earlier he worked at Ipsos and PRS IN VIVO.

'Victor brings exactly the kind of blend we value: deep quantitative craft, strategic curiosity and a genuine commitment to using research to make good things happen,' says Jess Lister, one of Humankind's three Founding Partners. 'His experience in advanced approaches and mixed-methods storytelling will be hugely valuable as we continue to grow our quant offer and help clients make confident, evidence-led decisions.'

Web site: www.humankind-research.com .