MRII, Voxpopme Launch 'State of Insights' Study

Voxpopme has teamed up with MRII to launch a new study of the state of the insights industry, which will feature researchers 'across roles and levels of seniority' sharing their perspectives on video, as well as quant assessment of trends and behavior.

Findings will be published in the inaugural 2026 State of Insights: Insiders Report and published for use by the community during the fourth quarter.

'Everyone knows the industry is changing,' says Andy Barraclough (pictured), founder and CEO of Voxpopme. 'But with so much change, it's hard to know whether your team is setting the pace or trying to keep up. And even harder to know which changes will actually improve the insights you bring to your business.' Ed Keller, Executive Director of MRII (the Market Research Institute International), adds, 'We are delighted to partner with Voxpopme on the inaugural State of Insights: Insiders Report. MRII's tracking research released earlier this year, The State of the Market Research Industry: Workforce Trends and the Rise of AI, provided an important look at a profession undergoing rapid change. This new study gives us the opportunity to take the industry's pulse again later in 2026, broaden the lens, and hear directly from researchers about what's working, what's changing, and where the industry is heading.'

The study will measure and comment on trending topics for the next 12 months, including which are overhyped; the progress of research automation; the impact of data quality issues; the say-do gap; and impact and ROI - whether business value gets measured, and how often the work reaches a critical decision.

The study is open at www.voxpopme.com/learn/state-of-insights-survey-intro . All participants will receive the report before it goes public, and the first 100 participants will each receive a $100 gift card as a thank-you.

The partners are online at www.voxpopme.com and www.mrii.org .