Funds and Launch for Martech Firm Astute

Martech software platform Astute has launched with more than EUR 1.03m in pre-seed funding. The money will help it to broaden its engineering infrastructure and build new tools to help enterprise b2b brands scale ads across niche independent media networks.

CEO Vida Stanic and CTO Abhishek Manikandan began setting up the company last year. Astute provides a platform automating independent media sponsorships, using AI agents which continuously scan creator content, manage partnership activity and track real-time campaign performance across media.

Quoted on www.startuprise.co.uk , Stanic (pictured) says ads, PR and SEO are no longer the core of b2b marketing strategy. 'Audiences have moved to new media channels, newsletters, podcasts, LinkedIn, and X. In the direct-to-consumer space, that shift made influencer marketing one of the biggest budget items. B2B is next. What makes it hard for companies today is access.' She explains: 'When I was head of growth, I'd spend evenings scrolling Substack for an email address that was never listed, pitching a hundred creators to maybe get one yes five weeks later. Astute handles all of that in minutes.'

Investors included Flyer One Ventures, Silicon Gardens, Marathon Fund, Entrepreneurs Roundtable Accelerator (ERA), and a number of angels.

Web site: www.joinastute.com .