Longtime Dynata Exec Joins Latana

Berlin-based brand tracking and consumer insights platform Latana has appointed Dynata veteran Steve Ward as VP of Strategic Accounts.

Latana was founded in 2019 and works across many sectors, combining novel sampling techniques, advanced analytics and modular surveys to provide 'better insights at a more affordable cost.'

Ward (pictured) joins after more than six years as VP of Product Sales at Dynata, having spent the previous decade at its predecessor companies - he was Head of Sales at Peanut Labs and Client Development Manager / AD at Research Now. Between 2007 and 2009 he worked as a Sales Exec at The iD Factor.

Latana CEO Nico Jaspers comments: 'Steve joins at an exciting time for our company's growth. As brands increasingly look for greater audience reach, higher-quality data with stronger protection against respondent fraud, and faster, more cost-efficient brand tracking, the limitations of traditional panel-based approaches are becoming harder to ignore. Steve's firsthand experience navigating these challenges, combined with his track record of delivering impactful change within organisations, makes him the ideal candidate to drive our expansion.'

The company is on the web at www.latana.com .