System1 Adds AI Ad Screening Tool

System1 has launched another addition to its 'Test' range of products, Test Your Ad Screen. This is an AI screening tool allowing users to quickly screen up to 100 finished long-form creative assets at a time, and predicting which are effective and worth investing in.

System1 tests and improves creative effectiveness in 81 markets globally and has operations in the UK, Europe, North America, Brazil, Singapore and Australia. The latest launch joins Test Your Ad (TYA), Test Your Innovation (TYI), and Test Your Brand (TYB).

The firm says the new tool has been trained on 18 million real consumer emotional responses, constituting 'the world's largest database of human emotional norms' - giving it a significant edge over generic AI tools. The database informs the AI both on how people feel about advertising and what those feelings predict in terms of sales, profit and long-term brand growth.

Test Your Ad Screen provides results in low, medium and high ranges across key diagnostics, rather than precise decimal figures: these bands suggest where an asset's commercial impact is likely to land relative to category and emotional norms, and have been shown to match human testing 9 times out of 10, according to the company.

Complementing the service provided by Test Your Ad, the new tool is accessible via System1's online platform in the US and UK for long-form assets, with additional markets and media channels due to be added soon.

Andrew Tindall (pictured), the firm's Chief Growth Officer, Advertising: 'Marketing teams today are faced with delivering an ever-increasing number of creative assets. Test Your Ad Screen helps them make more decisions faster and more regularly, with accurate and predictive data in minutes. This enables brands to understand creative quality and make better informed decisions about where media spend should be allocated.' CEO James Gregory adds that the new tool is 'not a replacement for human testing, but a complement to it, and an important next step for System1 in bringing AI and human emotion together.'

Web site: www.system1group.com .