Former Verian Researcher Joins Acacia Avenue

UK-based full service insight agency Acacia Avenue has appointed mixed methods researcher Helen Doran as an Associate Director, specializing in behavioural economics.

Established in 2002 by TRBI and The Fourth Room co-founder Wendy Gordon, and her Fourth Room colleagues, Acacia Avenue helps clients with brand positioning, identity, proposition development and creative development, among other challenges. The agency was acquired by Accord Marketing earlier this year.

Doran (pictured) joins from Quantum Market Research in Melbourne, where she led multi-phase behavioural and communications programmes for the public sector. Earlier she spent four years at Kantar Public, now known as Verian Group, rising from RE to Research Manager. She holds a BA in Experimental Psychology from Oxford University, and an MA from Bath University.

'Helen's behavioural and overseas expertise is the perfect complement to our offer,' enthuses co-founder Caroline Whitehill. 'We're excited to see this come to bear for our clients and their knotty problems.'

Web site: www.acacia-avenue.com .