Stagwell Rebrands Location Intell Offer as Numetrix

Stagwell is rebranding its 'People Platform' feature, part of its Marketing Cloud, as Numetrix, which it says 'reflects its expanded capabilities.' The platform brings together consumer research and location intelligence to surface real-world behavioral data.

The People Platform became part of Stagwell when it acquired Epicenter Experience in 2022. The service now known as Numetrix combines advanced geospatial technology, location-based research, AI and first- and third-party data, promising a more complete view of consumer behavior to digital and other out-of-home and media owners, as well as Retail Media Networks, and other brands and advertisers.

George Brady, CEO of Numetrix comments: 'Our new identity as Numetrix reflects how our capabilities have evolved and reinforces our mission to help organizations understand real-world consumer behavior. Marketing leaders today need more than surveys or demographic data alone. They need to understand how consumers behave in the real world. By bringing together behavioral data and location intelligence, Numetrix delivers the clarity organizations need to make smarter decisions about audiences, media investments, and growth. Elspeth Rollert (pictured), CEO of The Marketing Cloud, adds: 'As businesses seek a more complete understanding of consumer behavior, solutions that connect research with real-world intelligence are becoming essential. Numetrix strengthens our portfolio with a differentiated offering that helps customers make smarter decisions with greater confidence.'

The rebrand is effective immediately and the new-look service can be found online at www.numetrix.io .