New Firm to Help Media, Ents Execs Optimize AI Use

In California, the founders of research and advisory partnership The Media League (TML) have launched a new company, AI² Insights, promising media and entertainment clients help in assessing what AI delivers for their business and 'where it is heading next.'

Founded in 2025 by Thierry Fautier and Fernando Amendola, TML taps a network of senior practitioners to publish original industry research and deliver strategy consulting and marketing services to technology vendors and operators. The new AI² Insights is led by Amendola (pictured), and aims to save media and entertainment execs from having to guess which AI investments are worthwhile / which existing installations are providing real benefit. The firm will provide a continuously updated picture of genuine opportunities for innovation, gaps in the market, 'traps' and market trends.

The firm will analyse more than 200 AI use cases in the sector, from both a technology angle and a business angle, across more than 70 distinct AI techniques, with continuous monitoring across more than 1,000 technology vendors and 1,000 media operators worldwide. Delivery is via an LLM-based dialogue engine called AI² Enquire; a library of published research called AI² Research; and a dynamic dashboard called AI² Industry Tracker.

'Only AI can keep pace with AI. That is what makes this platform possible,' says Fautier. 'The distance between what gets announced and what actually works is where budgets go to die. AI² Insights is the first thing I have seen built specifically to close that distance for M&E.' Beta access will open in early October, and general availability is scheduled for January 2027.

Web site: www.ai2insights.ai .