AudienceProject Hires for Key Partnerships Role

Copenhagen-based cross-media measurement company AudienceProject has appointed Donia Baddou as Vice President of Partnerships, leading both partnerships strategy and strategic relationships with global platforms.

AudienceProject's platform provides always-on measurement of advertising across markets and channels, promising advertisers accurate, deduplicated cross-media audiences in a fragmented and privacy-constrained ecosystem, along with 'a full funnel understanding of performance for campaign planning, optimisation, and evaluation.' Two weeks ago, it announced a deal with Australian streaming services trade body the Video Futures Collective (VFC), to develop what the partners claim is the country's 'first' independent cross-media audience measurement solution.

The firm says the latest appointment reflects the growing strategic importance of partnerships in its business, as 'advertisers, agencies and media owners increasingly look for independent, comparable and scalable measurement across channels.'

Baddou (pictured) brings experience from the adtech and measurement industry, most recently from Lumen, where she built and led the partnerships function, taking responsibility for strategic relationships and partnership revenue. Her experience includes partnerships involving Amazon, Google, Netflix, Disney, Snap, IAS and DoubleVerify, as well as leading complex, multi-year commercial and product collaborations. In her new role, she will work closely with the company's Partnership Directors, Product Data Science, Customer Success and commercial teams to strengthen existing partnerships and develop new opportunities across markets.

CEO Thomas Gregers Honoré comments: 'The biggest opportunities in our industry require deep collaboration across data, product, measurement and go-to-market, often involving several markets and stakeholder groups. Donia brings a strong combination of strategic thinking, commercial leadership and hands-on execution, and I'm delighted to welcome her to AudienceProject.'

Web site: www.audienceproject.com .